Behind the Venue: Whitney of MAX’s Wine Dive Austin
We’re introducing a new series of articles where we interview event salespeople behind some of the most popular venues across the country. Each series will highlight a different salesperson, their venue and some strategies they use to attract more business.
First up: Whitney Myler from MAX’s Wine Dive in Austin, Texas.
What is your background?
I taught Elementary School (4th grade) for 7 years before shifting to Event Management. I interned with olive & june and parkside in Austin then was hired by MAX’s Wine Dive/MAX’s Underground.
Tell us a bit about your space?
MAX’s Underground is 6,000 sqft warehouse event space in the heart of downtown Austin. With exposed piping, antique carpet and wine themed accents the Underground offers unique character and ambiance to a variety of social and corporate events.
What type of events do you usually host?
MAX’s Underground can host groups of 10-400. Each week are full with corporate daytime meetings, evening social hours, wedding events and social celebrations. We strive to personalize each event.
What strategies/tactics do you use to find new leads?
My team knows I am a lead “stalker” - LinkedIn, Twitter, Eventbrite, Facebook and more. If you are having a conference or convention in Austin, I will find you.
How has Gather helped your business?
Gather has helped us streamline our communication with our guests while updating our online presence. Gone are the days of attachments and faxes. We feel very “with it” and are able to provide our clients with current and efficient communication with easy approval and authorization options. Working with a new company like Gather helps MAX’s Underground stay current.
What is one challenge you have faced in your role and how did you overcome it?
I thought the transition to working with kids to working with adults was challenging at first. However, the needs can sometimes be the same. Knowing how to “help” people spend their money to get the event they really really want is always a challenge. And our team works tirelessly to meet the needs of each and every client. Having to say “no” that is not going to work but providing them with another option immediately often keeps the client on your side and helps them know that you are there for them no matter their budget.
What are 3 Tips you would give to other sales pros to help grow their business?
1) Think outside the box, all the time. Don’t get into a rut of only doing 1 type of business. There are always new clients you may not have thought of before.
2) Know your strengths - push yourself but learn from your teammates as much as possible.
3) Know your space - keeping a fresh set of eyes on your venue can help you see it’s potential for new events as well as it’s limitations.
You never want to sell the space short or over extend what it can do.
Thanks Whitney! To learn more about MAX’s Wine Dive Austin, please check out their website.
