As the grapes come in, you’re in crush season! While your staff is busy winemaking, your tasting room is probably full too – everyone wants to celebrate the harvest. All the excitement around wine right now can drive event sales and wine club memberships. With more people coming to taste, you have opportunities to test out new winery event ideas and find out what works best.

Harvest Winery Events

Harvest Dinner

An al fresco evening that pairs your wines with food courses can be an exclusive event that brings people to your winery. Give your winemaker time to shine and have them explain why each tasting pairs well with each course. This is a great way to show off your winery’s expertise and impress members.

Crushing Party

A good old-fashioned grape stomp will attract locals and tourists alike. Paired with music, small bites and wine-tastings, you’re sure to have a hit on your hands. Guests can get behind-the-scenes on the harvest process and learn how wine is made while enjoying your vineyard. This is a great event to introduce new people to your wines.

Wedding Sampler

If you’re trying to grow your wedding business, fall is a great time to invite engaged couples to tour your venue. According to Wedding Wire, September and October are the two most popular months for weddings. To help fill your calendar, give couples a feel for what their wedding would look like at that time of year. From table settings to wine and food tastings, couples can get a taste of the atmosphere for their special day.

Live Music

Your winery may have hosted music events in the summer, but fall’s cooler temps make it a great season for daytime music. Try offering a local artist series on Saturdays and Sundays to draw in guests for tastings. You might even bill these as family-friendly events so attract a wider audience.

Autumn Bash

Throw a rustic get-together where guests can enjoy your wine and celebrate the end of the season in a relaxed atmosphere. Invite food trucks or local restaurants out to keep your guests fed, and consider partnering with local groups such as non-profits, farmers or artisans. Your guests can give back to the community, enjoy seasonal favorites and support local artists while savoring your wines.

Katy Mullet
Content Marketing Manager

I'm the Content Marketing Manager here at Gather. Outside of writing and creating campaigns, I love to try new restaurants here in Atlanta or wherever I'm traveling.